Corresponding author: Oliver Barić ( oliver.baric77@gmail.com ) © Oliver Barić. This is an open access preprint distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Citation:
Barić O (2023) Opportunities for improving the social media marketing for the ParAqua COST Action. ARPHA Preprints. https://doi.org/10.3897/arphapreprints.e101543 |
Since the creation of ParAqua social media pages, the number of page likes and follows has been tracked. After reaching a sufficient number of followers, an analysis was performed to begin the tracking of meaningful metrics. For Facebook and Instagram, an integrated analytics tool was used, and for Twitter and LinkedIn the metrics are analyzed in less detail since no integrated analytics tools were available. The role of each social media platform was discussed depending on the platform`s characteristics, dominant groups among the followers, and strategies applied by other organizations.
A list was made containing conferences and workshops in the near future. The scientific interests of the Action members have been taken into consideration while creating the list, so it contains a somewhat broad specter of events, but is still related to the Action`s mission. Only those events whose deadline for submission hasn’t passed were selected. The conferences are divided into two tables depending on whether they are taking place in or outside of Europe and arranged in chronological order.