Anna Sapundzhieva‡, Alexandra Korcheva‡, Georgi Zhelezov§Corresponding author: Anna Sapundzhieva ( a.sapundzhieva@pensoft.net ) © Anna Sapundzhieva, Alexandra Korcheva, Georgi Zhelezov. This is an open access preprint distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Citation:
Sapundzhieva A, Korcheva A, Zhelezov G (2022) Deliverable D4.9 Project logo, marketing starter pack and website running. ARPHA Preprints. https://doi.org/10.3897/arphapreprints.e93511 |  |
The following report presents the initial project branding and marketing products that showcase the project’s visual identity and overall corporate appearance.
As a foundation of the future effective communication activities, a sound set of working dissemination tools and materials is crucial to be established within the first months of the project. A project logo, project promotional materials, overall visual identity package, and a public website (www.showcase-project.eu) were developed in the first 4 months of the project duration in order to form the main tools of project public visibility and internal communication.
The project is provided with a logo that has been communicated and coordinated with all project partners. Dissemination materials such as the SHOWCASE brochure and poster were produced for raising awareness and engaging stakeholders at events. A project brand manual was created and circulated among project partners in order to provide a consistent visual representation of the project. A set of corporate templates was also produced and made available to the consortium partners to facilitate future dissemination and reporting activities such as letters, milestones and deliverable reports, PowerPoint presentations, etc. The project website is developed as the main dissemination channel.
The longer‐term impact of the project's results will be secured by maintaining the website for a minimum of 5 years after the end of the project.